In the 1950s, the State University campuses organized and chartered not-forprofit corporations under the “Membership Corporation Law” (Chapter 40 of the Laws of 1909) to administer a fairly small set of campus enterprise activities, later classified as campus auxiliary services. This was done, in part, to further insulate NYS from services with high liability exposure and because NYS agency requirements and systems for accounting, reporting, and budgeting can not effectively accommodate retail and consumer service enterprises.
In the early 1970s, another Vice Chancellor’s taskforce was appointed to review and make recommendations on contract provisions. A group consisting of the principle auxiliary service professional at each SUNY campus was initially organized to conduct a collaborative review of the standard contract format and represent the interests of all the corporations in the continued The Historic Perspective Ready for the Challenges SUNY Auxiliaries 3 system. That group evolved into the SUNY Auxiliary Services Association (SASA). From time to time over decades, some ASCs experienced financial, legal, or organizational crisis. As necessary, and to ensure the interests of SUNY and local campuses, SUNY Central (now System Administration) worked collaboratively with SASA to develop appropriate oversight and control mechanisms to forestall problems and keep the ASCs financially solvent and organizationally stable. The most recent contract formats recognize the localized relationship and accountability of each ASC to its home campus. Since its original charter, SASA has been an effective spokes-group, advocate, and resource for the university’s ASCs.
With most ASCs showing modest profits during the later 70s, and when public (tax based) support of SUNY began to shrink, campus administrations sought support and underwriting for (non-educational) development activities and other initiatives that could not be funded through continued SUNY Auxiliaries Ready for the Callenges 4 SUNY’s state budget appropriations. Such assistance from ASCs came forth under the banner of “program funding”. Each ASC, working collaboratively through its Board of Directors, soon developed its own methodology or formula by which it would allocate a portion of excess revenues to these purposes according to each corporation’s resource and asset structure, while maintaining fiscal stability.
The consumer revolution in retail and dining services of the last two decades, and given the demands of service and other marketing dynamics, ASCs have renovated or upgraded their facilities. Whereas the original facilities were provided by the university in its major build-out in the 1960s and 1970s, the cost of new facilities and renovations has been borne largely by the corporations. In particular, campus stakeholders wanted major national franchises represented on their campuses, and services that better reflected the off campus retail consumer environment. Most ASCs responded by integrating national brands into their services, with many of the most popular national franchise operations. ASCs responded to student desires for improvements to dining hall menus, food quality, dining areas and dining plans. ASCs’ marketing and customer service strategies have become much more sophisticated in the recent era, accounting for, if not anticipating demand for convenience, value, flexibility, and choice.
Clearly the role of the campus ASC has evolved over the years. For most of the years since 1950, the ASCs mission was to offer quality food, books and vending services at the lowest possible price. Focus has more recently been placed on entrepreneurial initiative, managing comprehensive and diversified services, and competitive marketing to maximize customer service and campus financial support.
The future holds many challenges for System Administration, the ASCs and campus administrators as they collaborate on the opportunities that confront them. SASA is a critical partner in the evolution of the ASCs throughout the university. SASA will continue to provide the vision, leadership and professional management resources necessary to assure the best outcomes for the university, campuses, and customers alike.